Public Health Campaigns

Public Health Campaigns 2020-21

As you will be aware, all contractors are obligated to participate in the mandatory Seasonal Flu Campaign each contractual year as instructed by NHS England & Improvement and to complete the associated campaign evaluation.

This year the Seasonal Flu Campaign runs from 5th October to 3rd November 2020. 

Campaign Material

All pharmacies should have now received via Public Health England (PHE) their resources for the mandated flu vaccination campaign which community pharmacy contractors are required to participate in.   Social media and digital media resources for the campaign are available on the PHE Campaign Resource Centre.

If you have not received your resources pack please email and include your pharmacy name, address and telephone number and state you have not received their Flu Vaccination campaign resources.

For Action

Recording your Interventions – For your information, to effectively evaluate the Flu Campaign, a campaign tally sheet has been provided, see attached, in order to keep an active tally of your interventions to then complete your final responses on PharmOutcomes.  Please note: you may find this tally sheet useful for recording campaign interactions and is provided to assist you with the collection of data only.  Please do not submit the tally sheet to NHS England and Improvement on the close of play of the campaign.  Only campaign evaluations returned via PharmOutcomes will be accepted as proof of participation in the Flu Campaign.

For your reference the questions you will be asked at the close of the campaign that you will need to keep a tally of are:

  1. Total number of conversations regarding the Flu campaign that occurred within the pharmacy.
  2. How many conversations about the Flu campaign occurred during a MUR or NMS consultation and,
  3. How many patients as a result of your conversations about the Flu campaign were referred to the GP/ED/other healthcare professional etc. for further consultation

Flu Campaign 2020 – Tally Sheet

**Please note, whilst your contractual commitment is only to provide the total number of conversations, the additional data is used to evaluate the success of the campaign across the South West of England.

Recording your collated evaluation – Please click on the following link which will take you to the website to complete your final evaluation submission; the campaign is open from 4th November 2020 until 17th November 2020.   PLEASE NOTE THAT CONTRACTUALLY YOU ARE REQUIRED TO REPORT BACK THE NUMBER OF CONVERSATIONS THAT YOU UNDERTAKE ON ALL MANDATORY CAMPAIGNS EVEN IF IT IS A NIL RESPONSE.

We would like to reassure contractors that we do review all evaluation submissions in the interests of sharing learning, good news stories and of course, in the general interests of promoting the great work of community pharmacy within primary care and your local communities; therefore your participation and facilitation of effective campaigns in store are of paramount importance and we are thankful to each and every one of you.

If you have any questions about access to PharmOutcomes or the Flu module, please do not hesitate to contact us via our generic emails:

Public Health Campaigns 2019-20

Campaigns due to be undertaken during 2019-20 for all pharmacies in Devon


  • Dry January (2020)
    • Virtual Outcomes flyer
    • Dry-January-calendar (1)
    • The Dry January public health campaign starts on the 1st January 2020 and is one of the mandatory campaigns as part of the Community Pharmacy Contractual Framework.  Therefore all contractors MUST participate in the campaign.  You should have received your resources by now.  The campaign materials that must be displayed include the Dry January Calendars that can be provided to patients to support them and we would encourage you to use digital resources as well.Virtual Outcomes has produced a very short (9 minutes) video to support your staff in delivering this campaign, remember that the Devon LPC has funded this so it is free for you to use.  Within the resources there is a tally chart to help you collate the required data.


Children’s Oral Health (May/June)

  • Antimicrobial Resistance (September)
  • Stoptober (October)
  • Help Us Help You Stay Well This Winter
    • HUHY Crib Sheet
    • HUHY Flu Poster
    • HUHY Leaflet
    • HUHY Poster
      Delivery of HUHY materials for mandatory campaign

      Public Health England (PHE) resources for the Help Us Help You (HUHY) Winter campaigns will start arriving in pharmacies from late October/early November 2019, via deliveries from Healthcare Distribution Association member companies (e.g. AAH and Alliance Healthcare).The image to the right shows the branding on the exterior of the package.The HUHY Stay Well This Winter campaign is one of six campaigns, which have been agreed between PSNC and NHS England and NHS Improvement, as part of the Community Pharmacy Contractual Framework; therefore, all contractors must participate in this campaign. The campaign materials that must be displayed in pharmacies as part of the public health campaign are:

      • A5 Stay Well This Winter leaflets (plus counter top dispenser, which can be used by contractors if they wish);
      • A4 Flu poster aimed at at-risk groups; and
      • A4 Flu poster aimed at pregnant women.

      Images of these leaflets and posters are shown below. Contractors should display these materials from 11th November 2019 until 31st December 2019. The campaign will also be running on TV, online and social media, and on billboards across the country. The campaign aims to encourage people to prepare for winter and get vaccinated against the flu virus. This supports the overall flu vaccination programme to increase uptake amongst key audiences, who are more likely to spread or become seriously ill from the flu virus.In addition to the above resources, community pharmacies will also receive the following as part of their pack, which contractors are encouraged to display and use during the winter period, but are not required to do so as part of the contractual requirements:

      Help Us Help You – Before It Gets Worse/Know What To Do:

      • Help Us Help You Treat Your Infection – Respiratory Tract Infection pad;
      • NHS 111 – A4 posters; and
      • Winter preparedness – A4 posters.

      HUHY Before It Gets Worse aims to increase the number of people seeking advice from their community pharmacist at the first sign of a winter respiratory illness.

      HUHY Know What To Do advises people that they can use NHS 111 to find out what to do and where to go when they have an urgent but non-life threatening medical concern. The poster for this campaign could be displayed by your opening hours notice so patients visiting when your pharmacy is closed are advised how to get the support they need 24 hours a day.

      Prescription Exemption Checking ‘Check Before You Tick’:

      • Poster;
      • Leaflets/ ring bound booklet;
      • Wobblers; and
      • Strut card.

      This campaign includes resources to help your patients understand their eligibility for free NHS prescriptions and how to claim correctly, to avoid receiving penalty charges